All Posts Tagged With: "blogosphere"

Like many folks I’ve received (and given) retail gift cards during this holiday season. They are the perfect remedy to indecision at the stores, and it gives the recipient the freedom to choose the items they want.

It’s all great, right? Well, not exactly. I was startled this morning to read this sobering fact:

“Americans lose about $8 billion annually by not redeeming gift cards”

That’s not a misprint (or should I say, a “mis-copy and paste”).

The retailers issuing these cards must be jumping for joy at this number, because it’s all pure profit. Just by taking advantage of our busy and cluttered lives, where those little pieces of plastic can get lost in a drawer and forgotten.

A capitalistic dream come true, no doubt.

But only if we, the consumers, let it happen.

So I’m going to comb every drawer and crevice for all the cards I haven’t used (and you can imagine 95% of them are Starbucks cards) and USE them. I might get terribly over-amped on caffeine but heck, I won’t be delivering windfall profits to Starbucks!

Who’s with me? Can the blogosphere band together to reduce that $8 Billion? I bet we can.

Find those cards and let’s get ‘er done!