
A few weeks ago at Portland State University’s Digital Media Conference, I was challenged to present “9 Ways Social Media Can Make You a Better Leader”, in the “Ignite” format (that’s 20 slides in 5 minutes, each one changing over every 15 seconds, whether you are ready for the change or not). It was a great …

Somewhere, in a galaxy far, far away, I had a rare chance to chat with Yoda, who, it can now be revealed, has been one of my favorite Social Media mentors. It’s a little known fact that in addition to his important duties as a Jedi Master, Yoda has been behind the scenes training many of …

I was frustrated. I was six months into my first blogging experience, and I was already at a pivot point. I was making all kinds of new connections, but something was missing. There was something that wasn’t happening, and I needed it to happen to really make the experience meaningful. This frustration almost stopped me in my tracks …

And now……. Google+!!!!! Another Social Media platform. I’m now on it (as Terry Starbucker), and learning to use it, like all the other beta test subjects. It’s pretty cool, and is showing early signs of being a formidable competitor with Facebook. But this post isn’t really about Google+ – I’ll leave the technical stuff to people who really …

There’s a trap out there. A little black box that could possibly suck the life out of a customer care operation, if it isn’t careful. It’s called Twitter. It’s hot. It’s sexy. It’s cool. It gets you some of that tech “street cred” that you crave. You want to communicate, build relationships, and cultivate your evangelists. That’s good. Customers who are …

It’s been 5 years now since I jumped into the Social Media pool. In that time, I’ve noted 7 essential truths that have stood the test of all the posts, updates, messages, and tweets that I’ve read and written. I find that as long as I’m conscious of these truths, I can exist comfortably and productively …

For leaders that are looking to improve themselves as they aspire to greatness, there is a wealth of learning opportunities to be found in the world of Social Media. I can say this with confidence, because my decision to jump into Social Media headfirst back in 2005 has played an important role in my personal …

You know that part at the end of the classic movie musical Grease, where Sandy and Danny finally realize they are really made for each other? And then Sandy really goes for it and sheds her “Sandra Dee” image once and for all? I’ve been thinking about that movie a lot lately (probably because of the …

Think for a second about what sliced bread did for humanity. Seriously. Why else would all new products or innovations be compared to it since it was first sold in 1928? It was just another consumer convenience, allowing us to make our sandwiches faster. But because it made it that much easier, it launched the sandwich into …

It’s the new elephant in the room. Boardrooms and conference rooms, that is. Businesses have been wrestling with this thing called Social Media for several years now, and while some have entered the fray, it’s still an enigma to many. Is it friend or foe? A great benefit , or a horrible nuisance? Do we dive straight …