The Magic Formula For Sustainable Business Excellence – It’s More Hard Work Than Hocus Pocus

August 1, 2010 · 5 comments


“How did you do that”?

He had just spent several days reviewing our business operations, and after absorbing our successes and industry-leading metrics, he couldn’t figure it out on his own.

So he was compelled to ask me that question, perhaps hoping I would reply with some magic formula that he could take back home with him.

But alas, it wasn’t magic.  It was 7 years of hard work.  By many, many people.

I hesitated for several beats before I attempted to answer the question,  because nobody had ever just flat out put it that way.  I thought, “how in the world could I possibly summarize all that we did to be successful in 30 seconds?”

Then, it hit me.    All that math training I got in high school finally paid off, because the mental image that flashed in my head was an equation of sorts:

The first part of the equation summarized the qualities needed in every single employee.

“Pr” is Pride.  Doing a good job has to be a personal feeling that it’s just the right thing to do – it just can’t be “because someone told me to

“Pa” is Passion.   Everyone has to like what they do to excel at it.  There’s no getting around this one.

“CS” is Common Sense.   It’s not all in the employee handbook and instruction manuals  – everybody, and especially customer facing teammates, must be able to make those daily practical judgments that make a huge difference between greatness and mediocrity

These qualities are great, but they need to be amplified by a supervisor or manager.

Fc”  is Focus.  The manager needs to make sure that the company’s short and long-term objectives are always in the front of everyone’s mind, as well as make sure that every individual clearly understands what is expected of them on a day-to-day basis.  Nobody should ever take their eye off the ball.

“Pe” is Persistence We all make mistakes.  We all come off the rails on occasion.  Or make the wrong decision. The businesses that prevail are the ones that relentlessly keep pushing forward while learning well from the setbacks along the way.

Finally, the top leaders need to apply the most powerful multipliers of them all.

“Vi” is Vision.  What’s the overarching goal?  The “big, hairy, and audacious” goal? Why are we doing what we’re doing, and why is it important to every single person in the organization?  What are our shared values?  The top leaders, by effectively articulating the answers to these questions, can inject a booster shot into the momentum already created by the lower part of the equation.

PI” is Positive Inspiration.  I’ve always remembered this quote by Colin Powell - “Perpetual optimism is a force multiplier”. I fervently believe that injecting a “can do” spirit and a positive, “up” energy is an absolutely essential part of any success equation.

So, after hashing this equation out in my mind, I was able to answer the “how did you do that” question. We did it with pride, passion, common sense, focus, persistence, vision, and positive inspiration.

And that’s how you can do it too, with no magic required.  Just a lot of hard work.  Ready?

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{ 5 comments… read them below or add one }

todd lucier August 1, 2010 at 8:47 pm

Indeed this post hits on the most important aspects of delivering memorable, Wow, OMG, fantastic, over-the-top, delicious, transformative, compelling, audacious, memorable travel experiences.

As I continue to remind my blog readers, if you aren’t excellent, you’ll soon be put out of business by social media.

Thanks for the inspiration.

Starbucker August 2, 2010 at 7:23 am

Hi Todd, thanks for stopping by.

You are so right – excellence just can’t be a part-time thing, especially these days.
Stay inspired!

All the best,
Terry

Matt Davis August 3, 2010 at 8:56 am

I love this post! Great work. Personally, I think systems come into play as well. Your team could have all the pride, passion and common sense on the planet; your management could have all of the persistence and focus possibly mustered; and you could add all of the vision and positive inspiration known to man… But if you haven’t developed efficient and effective systems around all of that energy, you will never maximize your impact. We could make the point that focus and persistence on the management side will lead to better systems, but that’s certainly not always the case. I’d multiply your equation by 1/(11-Sy), where Sy equals the effectiveness of your systems (organizational structure, technology, process controls, etc.), ranked on a 1-10 scale. Anything less than a 10 on this scale lowers the equation’s value.

Mike Myatt August 4, 2010 at 1:17 pm

Hi Terry:

I enjoyed your post and feel similarly that certain elements of success can indeed be formulaic. I put forth my version of the formula in a post back in 2007 which I hope you’ll enjoy as much as I did yours: http://www.n2growth.com/blog/is-business-formulaic

Starbucker August 4, 2010 at 1:29 pm

Thanks Matt and Mike for your comments!

Matt, I really like your modification to the equation, because you are absolutely right. My equation “assumes” this is the case, but I like the ability to “revalue” the equation based on the effectiveness of the systems. Well done!

Mike, I’m not surprised we’re on the same page here. And I swear I didn’t see your post before I wrote this one. :-)

All the best to you both!
Terry

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