The Most Important Blog Post You’ll Ever Read

….is out there somewhere.

You just need to find it. And in a land of over 100 million blogs, how is that possible?

And besides, blog posts don’t change lives, right?

Wrong.

They can, and they have. I’m living proof of that.

One day in June of 2006, I found my way to a blog written by Liz Strauss called Successful Blog.

I found her by way of a link on someone else’s blogroll (Phil Gerbyshak) – I was just starting my blogging adventure and was just looking around, trying to get comfortable with this new world.

What caught my eye was a post she wrote about how writing a good blog post is like driving a Ferrari.

It was good- written with insight, verve, and moxie- and a very apparent desire to help other people. What’s more, it appeared that Liz just didn’t leave her post on the page and that was it- she invited, and responded to, comments from her readers.

So I commented, she responded, and that’s how I “met” Liz.

Of course, there’s a lot more to this story and how it resulted in a rapid (and still unbelievable) expansion of my known universe and friendships, the birth of SOBCon (a fabulous annual conference in Chicag0) and a long-term business partnership with Liz, but suffice it to say it was that one little post that set it off.

It was the most important blog post I’ll ever read.

And if it happened to me, it can happen to you. Yes, you can change your life by reading a single blog post.

But not just any ol’ blog post. It has to be one that is written in the same manner as Liz-with a little heart thrown in for good measure.

And, it has to be “conversational“- that is, an honest invitation for dialogue. That’s really where the life changing comes in.

Think about it- one way “broadcasts” can be influential, no doubt, and can lead you to a life changing moment down the road, or a revelation of some kind- but they are not life changing in and of themselves. You need to do all the heavy lifting after you read it.

But on a “two-way” blog I’ve described, it’s different. You’ve immediately expanded your circle of relationships, and that’s the catalyst to the life change- the power of those relationships.

So if you want to change your life, find those kind of bloggers and blog posts (you couldn’t go wrong by starting with Liz and Phil, if you haven’t already). You may have to look around a bit, but if you know what you’re looking for, it won’t take long.

Or you can simply put a comment on this post and see what happens. You never know.

What are you waiting for?

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