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follow Terry onI hear a lot about the “ROI of Social Media” these days, and every time I do, I cringe. Over last 27 years I’ve done a ton of ROI calculations determining if an investment of “X” in something (call it “Y”) could, or did, produce an adequate return on that investment, based on predetermined thresholds. So, if …
June 2009
After doing something for 27 years, you’d think that you could figure it all out and know how to “do” it really, really well, and gain fulfillment too. That “something” for me is work (aka what we do to make a living). And nope, I haven’t quite figured it all out yet – which I gather isn’t …
(photo by Chris Garrett, from SOBCon09) SOBCon09 is now history, and all the “digiloggers” have returned to the blogosphere, blending the analog with the digital and keeping the human ahead of the platform. With this wind at our backs Liz Strauss and I have forged ahead with planning for SOBCon2010, and we’re pleased to report that …
Remember the old Smith Barney commercial with John Houseman? In it he uttered one of those unforgettable lines that will forever be emblazoned in my memory: “Smith Barney – they make money the old-fashioned way – they eaaaaaarn it” I was thinking about that line a lot lately, and the significance of “earning”. The dictionary defines earn “to …
