Today I made a presenation to our home office group about one of our guiding company principles, Committment. More specifically, our committment to “getting it right the first time” with our customers and with each other. We chose to symbolize this by distributing a blue rubber bracelet (like the yellow “Live Strong” ones) for all of our employees to wear for a month. We are doing this throughout our company in all five states we do business, scattered among around 30 locations. The downside to not getting it right the first time is twofold- it costs money, and more importantly, it can cost us our valuable customers.
The other point I made was about creating what I call a “collective consciousness” of a seemingly disconnected employee group – if we all wear the bracelets at the same time, and use it as a way to remind ourselves daily about what it means to make this committment, we can “connect” everyone to each other, all moving forward in the same direction, separate but yet together in our hearts and minds. This I believe can have a very powerful force on a team like ours. Time will tell if we get the desired effect, but I think it’s well worth the effort.
If your employees are scattered in many different places, what kind of things do you do to create a collective consciousness among all your groups? I’d love to compare notes.